Thursday 27 February 2014

Fashion Brief

Editorial photography is mostly used in magazines and includes images that are not ads. A editorial photographer is given a story by a newspaper or magazine and is required to respond with a visual response linked to the theme of the magazine. We were divided into teams by our tutor and required to produce a series of images from a specific well known brand for a popular editorial magazine across 8 pages. The magazine and brand was picked at random from a hat which means that they might not link together.

As a requirement for the brief we had to compose two long shots, one close up and two mid shots with the rest being our own choice. We were also required to use flash photography on location.


My team picked Vivienne Westwood and Elle magazine as our brands and editorial which do not really suit each other so, we had to really think about the type of clothes the models will wear, the location and the lighting styles.


As a team we decided to use the theme of nature and the environment linked to the Vivienne Westwood clothes line and decided to use some woods close by as the location for our shoot. We decided to tone the style down of Vivienne Westwood's styles in order to be suitable for our editorial Elle magazine. I believe the shoot went well and we successfully met the requirements of the brief.

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